-Veronique McCoy, CEO/Creator
The beauty industry has blanketed anti-aging as a 'One-size-fits-all'--but while those with fair skin worry about fine lines and wrinkles, those with melanin are more concerned with dull skin, loss of elasticity and hyperpigmentation (blemishes, dark spots, uneven tone).
How can these products be effective for melanin skin when we age differently?
I know what's out there (I worked as a Beauty Advisor for a major retailer). When black women came to my beauty counter, excited to get a recommendation from one of their own, I had nothing I felt 100% comfortable recommending.
And when they would return items, I learned that their complaints were the same as mine.
Working with women with mature skin, I've realized some truths:
Your skin is changing.
You don't know what to do about it.
You've spent a small fortune trying to figure it out.
You're tired of products that don't work.
Sound familiar?
Sun People Beauty celebrates mature melanin skin by utilizing the power of nature to address your unique skincare needs. We believe that every woman deserves to glow, no matter her age or shade.
"I've always believed that nature provides everything needed to reveal your best skin."
I've always believed that nature provides everything needed to reveal your best skin, so I did my homework. I researched melanated skin-really delving into how it functions and reacts, and then matched our needs with those natural ingredients that would address them.
Sun People Beauty enhances the beauty of mature melanin skin by utilizing the power of nature to improve the look, feel and overall health of skin.
I was very intentional about each product, selecting nature's "super ingredients"-ingredients that promote an even tone, ingredients that encourage skin to produce/retain collagen, ingredients that fade blemishes naturally, ingredients that balance skin and encourage it to heal...just to name a few. Our highly-concentrated formulas made with quality, natural and organic ingredients aren't typically seen in skincare.
When skin is nourished properly, it's balanced, heals faster, and completes processes more efficiently. This is especially important with melanin skin and combating its unique signs of aging.
I've been helping black women bring back the glow for over 14 years.
I started my own mineral cosmetics line "Nique Cosmetics/Lady Minerals" back in 2009, helping women of color in their 40's and 50's find their perfect foundation shade.
Women would come to me because they wanted to cover and camouflage their skin while maintaining a youthful appearance. But what I saw was a lack of a good skincare regimen. Most of the time, if they'd upgrade their skincare, I knew their skin would improve 100-fold.
I also knew that this was easier said than done because the product options were non-existent.
But creating a skincare line seemed as possible as going to the moon. So, I never pursued it.
Fast forward 10 years later, I'm a Beauty Advisor for a major department store and little has changed.
Sun People Beauty has created a full-circle moment for me, I've dreamed of this FOR YEARS. I love nothing more than helping women bring back the glow. I cannot wait to show you all that I have in store...I have so many ideas.
And so, I thank you...thank you for taking the time to read this long a** bio page and for supporting my dream.
-Veronique McCoy, Creator Sun People Beauty
“My first order was The Glow Up Skincare Set, and I was like let me see...but on the first day I was sold! I follow the four steps religiously!! And it does my skin GOOD, GOOD, GOOD!”
- Sun People Beauty Customer
“The Turmeric & Neem Face Wash lightened the dark area around my chin and the Rosewater Toner is heavenly. And it's black owned. Love it.”
- Sun People Beauty Customer
"Your hard work has paid off...these products are over the top! My skin stays moist ALL DAY. I LOVE THESE PRODUCTS!”
- Sun People Beauty Customer
“These products took my facial skin to a completely different level. Immediate results...”
- Sun People Beauty Customer