The beauty industry has blanketed "anti-aging" as one-size-fits-all, but while those with fair skin worry about fine lines and wrinkles, those with melanin are more concerned with dull skin, loss of elasticity and hyperpigmentation (blemishes, dark spots, etc.). How can these products be effective for us when we age differently?

I worked as a beauty advisor for a major retailer, so I know what's out there. When black women came to my beauty counter, excited to get a recommendation from one of their own, I had nothing I felt 100% comfortable recommending. And when they would return items, I learned that their complaints were the same as mine. 

See, I had recently joined the "40 Club" and my newly 40-year-old skin had become dry and dull. Soon after, I noticed blemishes occurring more frequently and taking longer to fade.

Sound familiar? 

Now imagine having just about every skincare product from all of the major brands at your disposal...but none of them address your needs. I used products that broke me out, some that dried me out and others that never worked out at all. And my preference for natural ingredients was D.O.A....with few companies opting for natural ingredients in any meaningful way. 

I've been helping black women bring back the glow for over 14 years.

I started my own mineral cosmetics line "Nique Cosmetics/Lady Minerals" back in 2009, helping women of color in their 40's and 50's find their perfect foundation shade. 

Women would come to me because they wanted to cover and camouflage their skin while maintaining a youthful appearance. But what I saw was a lack of a good skincare regimen. Most of the time, if they'd upgrade their skincare, I knew their skin would improve 100-fold. 

I also knew that this was easier said than done because the product options were non-existent. 

But creating a skincare line seemed as possible as going to the moon. So, I never pursued it. 

Fast forward 10 years later, I'm a Beauty Advisor for a major department store and little has changed. 

Sun People Beauty has created a full-circle moment for me, I've dreamed of this FOR YEARS. I love nothing more than helping women bring back the glow. I cannot wait to show you all that I have in store...I have so many ideas.

And so, I thank you...thank you for taking the time to read this long a** bio page and for supporting my dream. 

-Veronique McCoy, Creator Sun People Beauty